Second Business Connect Seminar Held


SMEs Join in to Discuss Innovative e-Marketing Techniques

Rami AdwanRami Adwan
e-Marketing can have a significant impact on businesses. By starting their own websites, SMEs can take the first step towards creating efficient online marketing platforms for their businesses. The results will be measurable: more business growth, stronger market presence and broader customer base.

This was the core of the pannel discussion at the second Business Connect semiar, "Realizing the Power of e-marketing", held on January 25th, 2009, at Ritz Cartlon Hotel, Doha. More than 150 SME managers attended the event, to discuss various innovative e-marketing techniques that can revolutionize their businesses.

"Businesses in Qatar need to know how to utilize the internet to market themselves if they want to grow and compete on the global stage. No longer is marketing over the internet optional, it is essential to long-term success. At ictQATAR we are committed to helping local businesses enjoy the benefits of ICT," said Ali Al-Khulaifi, ictQATAR's e-Enterprise Manager.

Rami Adwan, Deputy CEO of Taameer Jordan was the keynote speaker at the seminar. In his presentation, he addressed why it is important for small and medium sized enterprises (SMEs) to utilize e-marketing and provide practical ways for businesses to begin marketing online, or enhance what they are already doing.

"In today's global marketplace, the ability to effectively integrate information and communications technologies (ICT) into business plans is essential to being competitive. Also, businesses must be able to market their services over the internet to reach potential customers around the world,"said Adwan.

Following Adwan's presentation a panel discussion was held which included representatives from ictQATAR and a local business leader discussing how he is implementing e-marketing strategies in his business. Panelists were Ibrahim Al-Mannai, Owner, Qatar Education Aids & Labs GM; Khaled Tawfik, Market Developments and Knowledge Management Manager at ictQATAR; and Ali Al-Khulaifi.

Also at the Business Connect seminar, ictQATAR introduced its new online business directory. The electronic "yellow pages"" will be a new way for companies to market their services online, and allow potential customers to easily search for them by services. It is expected to be officially launched in April 2009.

The Business Connect seminar series was launched by ictQATAR in 2008 to highlight the latest thinking and advances in information and communication technology for SMEs, businesses with up to 99 employees. The first seminar, "Technology and SMEs in Qatar: Opportunities and Challenges," was held in March 2008.

To download the PDF version of Rami Adwan's presentation, follow this link.

Watch the Video: Rami Adwan's Speech at Business Connect






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